Macadamia Professional is a company that specializes in high-quality hair care, treatment, and styling solutions for salons. They had a project to revamp their e-commerce website to showcase their premier hair care product line.
The primary objectives of the redesign were to provide an excellent shopping experience, especially on mobile devices. To achieve this, the team adopted a mobile-first approach, which included adding a unique “swipe to buy” feature to enable users to quickly add products to their online shopping cart.
The team understood that a clear and concise user experience process is essential to delivering a quality end product.
