Always Fresh, Never Frozen

Partnered with Raising Cane’s to increase engagement on raisingcanes.com by showcasing menu ingredients and preparation methods. Developed interactive features, including a holiday e-card generator and a Plush Puppy landing page, to enhance brand approachability and transparency.

Challenge
The Raising Cane’s website lacked:

• Clear emphasis on menu quality and ingredient transparency
• Engaging seasonal experiences for fans
• Interactive content that reinforced brand personality and fun

My Approach
Emphasized visual storytelling, a playful brand voice, and mobile-first accessibility.

Key Projects:

• Menu Page Redesign: Highlighted ingredients, preparation process, and freshness for each menu item
• Plush Puppy Landing Page: Delivered interactive, lively seasonal content to spread cheer
• Holiday E-Card Generator: Created a fun, shareable experience for fans during the holidays

Impact

• Increased user engagement on menu and seasonal pages
• Strengthened brand connection through interactive and shareable experiences
• Reinforced menu transparency and quality

Key Takeaways
Combining product transparency with interactive seasonal content creates engaging experiences that delight users and foster brand loyalty.

ClientRaising Cane'sYear2015IndustryRestaurant