Éprouvage, a new startup, provides high-quality hair care and styling solutions to combat hair loss. To support their first website launch, they created an online platform that educates customers and drives sales. Their standout feature, an online hair profiler, guides users through personalized consultations, helping them diagnose hair concerns and discover tailored treatment routines.
Challenge
Hair loss is complex, emotional, and confusing. Users faced challenges such as:
Low confidence in choosing the right products
Overwhelmed by generic catalogs
A new brand struggled to build trust
My Approach
Personalized hair health profiles, recommended products, and educational insights, with design choices like simplified science, visual answers, progress indicators, and a diagnosis-first flow.
An interactive questionnaire evaluating:
Hair type and scalp condition
Hair thinning and lifestyle factors
Current routine
Impact
Increased engagement on the Hair Profiler
Increased product exploration and confidence
Positioned Éprouvage as science-driven and trustworthy
