




Éprouvage, a new startup, provides high-quality hair care and styling solutions to combat hair loss. To support their first website launch, they created an online platform that educates customers and drives sales. Their standout feature, an online hair profiler, guides users through personalized consultations, helping them diagnose hair concerns and discover tailored treatment routines.
Challenge
Hair loss is complex, emotional, and confusing. Users faced challenges such as:
My Approach
Personalized hair health profiles, recommended products, and educational insights, with design choices like simplified science, visual answers, progress indicators, and a diagnosis-first flow.
An interactive questionnaire evaluating:
Impact
Key Takeaways
Personalization + education = reduced decision fatigue and better e-commerce outcomes.
ClientéprouvageYear2019IndustryBeauty Hair Care